– a term offered in Selling Spirituality: The Silent Takeover of Religion by J. Carrette and R. King In their book Selling Spirituality: The Silent Takeover of Religion Jeremy Carrette and Richard King argue that the replacement of tradition-specific religion with a more free-form search for personal meaning has resulted in a sort of a vacuum that called for a new search for meaning, which in turn has been filled by branding. They describe this tendency as consumerist spirituality that promises the quick fixes, easy achievable states without much commitment or work done.  The authors argue that the main problem with modern spiritualities is that they are not demanding enough,…